Target Audience in Advertisements
This sexist ad published by AXE (Mens Grooming) shows a man holding an AXE product with two women who seem very interested towards him.
The advertisement's intended audience is men since AXE is a Mens Grooming company, or maybe the advisement is motivating men to use deodorant to smell good so they would attract women. This ad hints that if men use AXE products, they would attract the female gender and based on the male models face, to feel happy and complete, and that is what the product would provide.
Perhaps, this advertisement is directed to men who want to have good hygiene and for men who are fans of men grooming products. But, I highly doubt that since the advertisement is less focused on the product itself but more onto what would be the outcome if one uses this product. So, the ad is really trying to make sales with the male grooming product to entice women.
You go into the details of the ad and you analysed them well. The ad you picked had a lot of areas of it which you could talk about so you didn't only talk about one or two things. You directly state what you think the audience of the ad is, while backing it up with evidence from the actual ad. You also talked about the purpose of the ad also with evidence. I was a little confused with you last line where you said the products was meant to make sales with the male grooming product to entice women. I wasn't sure if you meant it was aimed at men trying to entice women, or if the ad was using a male image to sell the product to women. I did like that in the beginning of your last paragraph you mentioned what the audience could be on the surface level, but then you said why you don't think it is. Overall, I think your analysis was very well focused.
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